Founded in May 1945, the Carven couture house embodied the spirit of freedom of the time as well as its founder and designer Marie Louise Carven’s vision and belief in a fresh and no-frills Parisian elegance.
In 1946, Madame Carven launched her first fragrance, “Ma Griffe”. The bottle and its green and white striped packaging set the graphic codes and vision of a luxury brand that defined itself as young, mischievous and accessible. Green became the emblematic colour of the house, and scents have since been an essential component of Carven’s creative universe.
Event launches followed over the years, always cheerful, surprising and innovative. In 1954, on the tenth anniversary of the Liberation of Paris, the official celebrations ended with the release of mini parachutes, each carrying a small bottle of Carven perfume. The craze was such that motorists stopped in the middle of the street to catch these lovely gifts that had fallen from the sky.
Three years later, “Vétiver” is Madame Carven’s first foray into men’s scents with this new fragrance dedicated to her husband.
In 1966, samples of the new unisex eau de toilette "Eau vive" were gifted to passengers on board Air France flights, exuding lovely fresh notes inside the cabin.
To this day, Carven continues to celebrate and be inspired by the creative spirit of its founder, as illustrated by its latest eau de toilette "Dans ma bulle" or the Carven Collection of eaux de parfum.